When you run your business out of your own home, it can be difficult to separate work from home. One place where this can get tricky is in advertising your home business. On the one hand, you want people to be able to find you. On the other hand, you don’t want grumpy customers knowing where you live. As a result, it can be difficult making decisions about advertising in and around your home.

Some people find that placing window decals (or vinyl lettering) and yard signage that advertises their home business can really boost their profits. Others say that advertising right at the place of business is a privacy concern for the home. Here are some other pros and cons of at-home advertising for the home business:

     Pros:

• Adds customers
• Lets people who are welcome to drop in know this
• Adds professionalism to the home business

     Cons:

• Customers stopping in at any hour because the lights are on
• Draws unwanted attention to your home which diminishes safety
• Decreases the personal attractiveness of the home

The best method of advertising at home is to set aside a specific part of your home for business. It should have its own entrance and there should be a locked door between it and the rest of the house for safety. If this isn’t possible, consider using alternative advertising (such as magnetic car signs) to point people to your website and allow only trusted clients to know where you live.

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